How TikTok-style videos keep human brains hooked on content
22 Jun 2026, 08:29 GMT
Topic: Science
Source URL: https://www.dw.com/en/how-tiktok-style-videos-keep-human-brains-hooked-on-content/a-77627720?maca=en-rss-en-all-1573-rdf
TikTok, Instagram and YouTube clips are designed to overwhelm the brain's pleasure circuitry and keep people watching. Researchers say short-form videos may only be the start when it comes to harvesting human attention.