How Yiwu Merchants Tap Into Emotional Consumption
27 Jul 2026, 11:02 GMT
Source URL: https://news.cgtn.com/news/2026-07-27/How-Yiwu-Merchants-Tap-Into-Emotional-Consumption-1P7B0lXuiFG/p.html?UTM_Source=cgtn&UTM_Medium=rss&UTM_Campaign=Documentary
"Would you like to adopt a little bear," a shopkeeper at a toy store in Yiwu asks potential customers. Yet she is selling far more than plush toys - she is actually selling companionship. By redefining "purchase" as "adoption", merchants endow goods with companionship value, forging a soft emotional bond between products and people.