World Cup 'prices will drop' but too late for traveling fans
7 May 2026, 14:25 GMT
Topic: Sports
Source URL: https://www.dw.com/en/world-cup-prices-will-drop-but-too-late-for-traveling-fans/a-77064560?maca=en-rss-en-top-1022-rdf
Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What's going on?