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Fake TikTok fans and pop music's 'unethical' marketing

13 May 2026, 12:06 GMT
Fake TikTok fans and pop music's 'unethical' marketing

Do indie darlings like Sombr and Geese owe their success to TikTok "trend simulations"? The question has sent shockwaves through their fan base. Yet manipulated charts are as old as the music business itself.