Across Africa: Marie Lora-Mungai & the essential business handbook for the continent's creatives
26 May 2026, 21:29 GMT
By Georja CALVIN-SMITH
Topic: Across Africa
Source URL: https://www.france24.com/en/across-africa-marie-lora-mungai-the-essential-business-handbook-for-the-continent-s-creatives
African creatives have global clout, but talent is only part of the picture, and in reality the starving artist is not a romantic figure but an unsupported one. No more. Georja speaks to one of the biggest advocates for the development of the continent's artistic industries – Marie Lora Mungai's new book "Creative Cash Flow" walks African creatives through the financial sense and business practicalities needed for their gifts to keep on giving.